Later is a  influencer marketing platform  designed to simplify scheduling, analytics, and content curation for Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest. Launched with a focus on visual-centric platforms, Later has become a go-to tool for brands and creators prioritizing Instagram marketing. This review examines its features, pricing, and limitations to determine its suitability for businesses.

Overview of Later

Later was founded in 2014 as a visual-first scheduling tool, emphasizing Instagram content planning. Over time, it expanded to support TikTok, Facebook, Twitter, LinkedIn, and Pinterest, though Instagram remains its core focus. Trusted by over 4 million users, Later combines a user-friendly interface with robust scheduling and analytics tools, making it ideal for small to mid-sized businesses and content creators. 

Key industries served include e-commerce, lifestyle, and digital marketing. The platform is best suited for brands prioritizing visual storytelling and multi-platform consistency.

Key Features of Later

Later stands out with its calendar-focused approach to social media management. Here are some of its key features:

1. Social Media Scheduling

• Cross-Platform Support: Schedule posts for Instagram, TikTok, Facebook, Twitter, LinkedIn, and Pinterest.

• Instagram Optimization: Auto-publishing for feed posts (requires Business Profile linked to Facebook). Manual reminders for Stories.

• Content Calendar: Drag-and-drop interface for visualizing and organizing posts.

2. Media Library

• Centralized Storage: Unlimited media uploads across all plans, including images, videos, and GIFs.

• Labels & Tags: Organize content with custom labels, notes, and star ratings.

• Reuse Content: Easily repurpose evergreen posts or archived media.

3. Analytics & Reporting

• Post Performance: Track likes, comments, shares, and reach (paid plans only).

• Audience Insights: Analyze follower demographics and growth trends (Instagram only).

• Hashtag Analytics: Identify top-performing hashtags (Business plans only).

• Link-in-Bio Tool: Convert Instagram profiles into shoppable pages with Shopify integration.

4. Collaboration Tools

• Team Management: Assign roles (Admin, Editor, Contributor) for secure collaboration.

• Content Approval: Streamline workflows with in-app review and feedback.

• Conversations Inbox: Manage Instagram comments directly in Later (Growth and Advanced plans).

5. Content Curation

• Search & Repost: Discover user-generated content via hashtags and repost with attribution.

• Hashtag Suggestions: Generate relevant hashtags based on post content.

Later Pricing

Later offers three flexible plans: Platform (self-serve tools), Platform + Services (expert guidance), and Services (full outsourcing). All include unlimited users, campaigns, creator partnerships, automation, and performance tracking. Key benefits span faster campaign launches, cost savings (up to 30% on fees), brand safety, and enterprise-grade analytics. Custom pricing available upon request. Ideal for brands scaling influencer marketing efficiently.

Target User

Later is ideal for:

• Small to Mid-Sized Businesses: Budget-friendly plans with essential scheduling tools.

• Instagram-Focused Brands: Leverage Stories scheduling, Link-in-Bio, and hashtag analytics.

• Content Creators: Organize visual content and maintain a consistent posting schedule.

Not Recommended For: Enterprises needing advanced features like social listening or CRM integration.

Later Pros & Cons

Later holds a 4.5/5 rating on G2, reflecting generally positive feedback from users. Understanding the strengths and limitations of Later helps brands assess its suitability for their operations:

Later Pros

1. User-Friendly Interface & Media Management

• Drag-and-Drop Scheduling: Intuitive calendar interface for visualizing and organizing posts.

• Media Library: Unlimited storage for images/videos, with tagging, notes, and usage tracking.

2. Instagram-Centric Features:

• Stories Scheduling: Supports Instagram Stories planning, including tagging and location features.

• Linkin.bio: Turns Instagram profiles into shoppable feeds with Shopify integration (paid plans).

3. Customer support

Users are highly satisfied with the customer support and appreciate the regular check-ins.

Later Cons

1. Limited Platform Depth

• Instagram-First Design: Features for Facebook, Twitter, and LinkedIn feel secondary.

• No YouTube/TikTok Auto-Publishing: Manual upload required for TikTok.

2. Feature Gaps vs. Competitors

• No Social Listening: Lacks monitoring of brand mentions or trends.

• Basic Analytics: Free plan offers minimal insights; advanced reporting requires paid tiers.

3. Influencer Marketing Limitations

• Small Influencer Database: ~10M creators, making niche/international campaigns challenging.

• Tracking Issues: Manual tracking for YouTube/Shorts; limited TikTok automation.

• Influencer Quality Concerns: Reports of ghosting and high fraud rates in unpaid campaigns.

Is Later Worth It?

Later is a strong contender for brands and agencies focused on Instagram management. Its visual approach, Media Library, and Instagram-specific tools make it a valuable asset. However, if your strategy requires heavy-duty features like social listening or detailed reporting across multiple platforms, Later might fall short. Despite its limitations, the platform’s affordability and ease of use make it accessible for businesses of all sizes. Just ensure you follow Instagram’s setup rules to maximize Later’s potential.

Learn more 👉 Later Alternatives.

Explore Gleemo: A Later Alternative

Gleemo is a powerful influencer discovery and management tool leveraging a database of over 100 million social media influencers across Instagram, YouTube, TikTok, and Amazon. It uses AI semantic search to deliver precise matches beyond traditional keyword searches.

Key Features of Gleemo

• AI Semantic Search: Gleemo’s search engine analyzes bios, captions, and hashtags using ​natural language processing (NLP), identifying influencers based on contextual relevance rather than keyword matching.

• 30+ Advanced Filters: Refine searches using 30+ criteria, including audience interests, engagement trends, and brand affinity.

• Influencer Analytics: Track engagement metrics, audience demographics, and post performance.

• Collaboration Management: Centralized dashboard to track influencer outreach, contracts, and campaign status.

Gleemo Pricing

Gleemo provides a free trial with 30 monthly search credits and core analytics, while its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management  and CSV exports. This structure balances accessibility for small teams with scalable options for high-volume campaigns.

Target User

Gleemo is ideal for:

• Marketing Agencies: Efficiently filter and contact influencers in bulk.

• Brands: Search for influencers that are the best match and manage collaboration status.

• Creators: Analyze competitors, discover brand partnership opportunities, and gain inspiration for post creatives.

Why Gleemo Stands Out

For businesses prioritizing affordability, flexibility, and cutting-edge AI tools, Gleemo provides a compelling alternative to Later.

• Cross-Platform Reach: With 100+ million influencers across Instagram, YouTube, TikTok, and Amazon, Gleemo offers broader platform coverage, ideal for product-based campaigns.

• Intuitive Analytics: Track audience demographics, content performance, and competitor benchmarks in a user-friendly dashboard.

• Micro/Nano Influencer Discovery:  AI identifies hidden gems with highly engaged audiences.

• More cost-effective: Gleemo offers monthly subscriptions starting at $59/month, eliminating financial risks for seasonal or experimental campaigns!

Trying Gleemo as an Alternative Right Now

Later remains a top choice for Instagram-focused scheduling, offering simplicity and affordability. However, brands requiring deeper influencer insights or multi-platform analytics should consider Gleemo.

With its AI-driven search, expansive database, and transparent pricing, Gleemo bridges the gap between social media management and influencer marketing, empowering businesses to scale campaigns efficiently.

Start your free trial with Gleemo today and experience the difference that AI-powered influencer discovery and management can make for your brand.